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Brand

XR Jags and Southern University colors.

The look of this site after the October 2026 rebrand: Southern University gold, navy and Columbia Blue on a calm gray-and-white base. Print this page to make the brand PDF.

1 · Name

XR Jags / Extended Reality Jaguars Research Group

  • Short nameXR Jags. Write it this way in text and headings.
  • Full nameXR Jags / Extended Reality Jaguars Research Group. Use once, on first mention.
  • One-line descriptionThe student research group for extended reality at Southern University and A&M College, Baton Rouge.
  • TaglineExplore, Innovate, and Discover with XR Jags.
  • Earlier namesVR Jags (student site). This web address was the CAAV conference site until October 2026.

2 · Wordmark

XR JagsOn white or page gray
XR JagsOn SU Gold
XR JagsOn SU Navy

The wordmark is set in type: “XR Jags” in Supreme with a small gold square. The Southern University logo is used only as supplied by SU.

3 · Colors

Southern University colors.

Source: Southern University Visual Style Guide (October 2024). Official colors are Pantone; screen values are Pantone’s standard sRGB.

SU Gold (PMS 123)#FFC72C
Primary accent: buttons, highlights, the top-section field. Navy text on gold, never white.
Navy on gold 10.1:1
Gold light#FFD45C
Hover state for gold buttons, light end of the top-section field.
Gold deep#E0A91F
Borders on gold, deep end of the top-section field.
Gold text#8A6A00
Gold-colored text on white or page gray.
5.0:1 on white
SU Navy (PMS 2965)#00263A
Brand dark: text on gold, dark panels, the launch block.
15.7:1 on white
Columbia Blue (PMS 292)#69B3E7
Secondary accent on dark backgrounds and in the launch band.
Columbia Blue, dark (text on white)#1F5F8B
Darker Columbia Blue, only for small text on white or gray: links, small labels, "?" help buttons.
6.8:1 on white

Neutrals

Page gray#F2F2F2
Page background (cool, not cream)
White#FFFFFF
Panels and cards
Ink#070707
Body text
18:1 on page gray
Gray 2#5E5E5E
Secondary text, captions
5.8:1 on page gray
Muted#8A8A8A
First line of two-tone headlines, large text only
3.1:1
Hairline#DCDCDC
Dividers and borders

4 · Color rules

Do
  • Use SU Gold for the main action on a page and for highlights.
  • Put navy (#00263A) text and icons on gold.
  • Use #8A6A00 when gold-colored text sits on white or gray.
  • Use Columbia Blue as the second accent: links, hover and active states, focus rings, small labels, the reading-progress line and bands.
  • Keep the gold top-section field only at the top of a page.
Do not
  • Use orange, terracotta or red-orange anywhere. Anything that was orange is now SU Gold.
  • Put white text on gold.
  • Use Columbia Blue for something that was orange.
  • Recolor the Southern University logo.

5 · Type

Supreme 300/400 · display

XR Jags

Switzer 400/500 · body and UI labels

Extended Reality Jaguars Research Group

Both are free fonts from the Fontshare (Indian Type Foundry) library, self-hosted, licensed under the ITF Free Font License. The license is in /assets/fonts/FFL.txt.

Shape and motion

Corners 24 px for cards and panels, 10 px for buttons (no pill buttons). Motion is GSAP: headlines rise in, images scale in on scroll. All of it is switched off for people who ask their device for reduced motion. Touch targets are at least 44 px.

6 · Archive

The earlier CAAV and Immersion in Motion brand marks stay in /assets/brand/ for reference. Their orange faces were recolored to SU Gold (#FFC72C) on October 24, 2026.

Earlier CAAV mark, recoloredEarlier CAAV mark (archive)
Immersion in Motion truck markImmersion in Motion truck mark
Southern University logoSouthern University logo, as supplied